The Internet Promotes Worldwide Business Growth :: Computers

The Internet Promotes Worldwide Business Growth Today, businesses grow like crazy. Businesses are constantly competing to beat each other's prices and to carry the best product. One major factor in business publicity is to target customers. Stores and companies have customers who live in the general area and visitors who might also like to purchase their products. In order for the company to maximize their income, they must present an easily accessible product line. The Internet is an efficient way to reach out to new customers who are not in the store's proximity. The Internet is the only place where people all over the world can communicate while looking at the object that they are discussing, comparing prices and checking ratings on items. The article entitled Internet Takes Ancient Craft Global, written by R Daniel Foster, is an article about the Internet's ability to accelerate business progress. Mr. Frimpong, a royal African wood carver from the city of Ghana in West Africa, sells his ancient woodcarvings on the Internet bec ause of the product's international demand. He uses the Internet to expand his business to the people who are interested in buying his products that shows a high degree of craftsmanship. Mr. Frimpong exemplifies Ghana's need to be connected to the Internet. On the continent of Africa, 54 countries have Internet servers: a number that has significantly increased over the past eleven years. Only 500,000 African people have access to the Internet and there are just 100,000 telephones shared between 19 million people. In order to get online, the people have to first borrow a computer, and then find an available line to which they can link the modem (Foster 8). Even now, numerous people in Africa lack access to the Internet. The Internet is a necessity that no one should be without. Frimpong realizes that his customers are mainly US citizens, and he decided to put his business online after a customer mentioned the idea. 'Frimpong recalls the day a women entered his Kumasi shop, bought three masks, and mentioned the possibility of selling through the Internet. (Foster 7)' Frimpong sells his merchandise through Novica.com. The Internet is the greatest asset to his company because it has tripled his income, and now he has the ability to carry a staff of fifteen employees to help satisfy the demand for the carvings. The Heart of the Well written by Rheingold is similar to the article about Frimpong's business taking off because they both used it as an informational source.